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Raise Your Service Standards Forever

Your Ultimate Guide to Leaving a Lasting Impression

First impressions are important, but it’s the lasting impression that truly matters – the lasting impression made through service excellence.

In an increasingly competitive, constantly changing world, creating the best possible experience for customers and consistently leaving them with a positive, memorable experience – a lasting impression – has never been more important.

In this book, you’ll get industry insights, real-life case studies, and proven strategies and techniques from Maya’s highly intensive and successful career to help you create a culture of service excellence and change the way you think about service forever.

In this beautiful book, Lasting Impressions, Maya Mattar proves she is a master of her craft with a bold vision for world-class service spirit and standards.

Maya elegantly blends recent changes in the service world with the proven psychology behind customer experience. In a voice that comes straight from her heart, Maya shares insightful stories from her own life and many relevant examples. If you are looking for a brand new way to uplift and upgrade your service, here it is. This book will change your views, and your actions, in the service industry forever.

Ron Kaufman

New York Times bestselling author of "Uplifting Service"

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Inside Lasting Impressions

Chapter 1: A Childhood Dream Comes True

Learn how a simple girl from a small beach-side village in Lebanon had her dream come true and get opportunities she had never imagined existed

Chapter 2: Changing the Viewing by Changing the Doing

Dive deeper into the components that drive human behaviour, why people make the choices they do, and my philosophy of "changing the viewing by changing the doing"

Chapter 3: The Excellence Formula

Define how to measure service excellence, learn more about why customers are loyal to a brand, and how your current definitions and actions are contributing to it

Chapter 4: The Groundwork

Lay the groundwork to achieve lasting impressions: the framework for building a service workforce with the right traits and characteristics to exceed expectations

Chapter 5: The Service Pricer

Explore how you can upgrade or up-skill yourself or others in your team to the rank of PRICER, someone who boosts and adds value to your service

Chapter 6: First Impressions First: Last Impressions Last

Dive deeper into first impressions, how to make the best of them, how first impressions pave the way towards excellence, and why first impressions alone can't take you all the way

Chapter 7: The Image of a Professional

Learn about how appearances relate to your reputation, what is considered "enough", and how they contribute towards your brand in practice in the long run

Chapter 8: Personalize and Customize Your Services

Find out how to make your customers the heroes of your stories. Tailor, create, and learn simple gestures that take the service to a different level

Chapter 9: Your Service PPE (Personal Protective Equipment)

Be prepared for the worst...master the right weapons for the right battles: psychological safety, recovery, and elevated skills and confidence

Chapter 10: Ensuring it Lasts

Master the 3 elements to make impressions last: consistency in service delivery, evoking memorable emotions, and ending on a sweet note, and understand your current performance

Chapter 11: Everlasting Experience

Find out how to achieve excellence with the world shifting to a new era: whether your service is virtual, involves social distancing, or otherwise. Put it all together for a roadmap to navigating this complex world and crafting unforgettable, enjoyable journeys.

Your Guide to Succeed in a Brave New World of Service

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Who is Lasting Impressions For?

This book is for those in the service industry who want to embed a culture of service excellence in their DNA

Heads of Training

Who want to make their programs impactful and engaging, so learning is reinforced until it sticks

Hospitality Leaders

To build a team who exemplifies the best qualities of service excellence needed to shine in today's world

Retail Leaders

Who want to build an entire service workforce with the right traits and characteristics

Team Leaders

Who want to positively influence the thinking and feelings of others to gain a competitive advantage

Management and Executives

Who want to embed a culture of service excellence across their entire organization's DNA

CX Specialists

Who are looking for more than what typical training can provide to surprise and delight customers

HR Leaders

Who want to gain the right mindset and create the right psychological environment to foster development

And You!

Who wants to take their level of service to the next level and be ready for bigger things, whatever position you are in!

This Book is NOT...

Lasting Impressions is now available worldwide at all leading platforms in print and ebook format.

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making waves

Lasting Impressions Around the World

praise for maya

What People Are Saying

I had the privilege to meet Maya as she embarked on her journey and career in service and training.

Her unrelenting passion and drive for service excellence has always been a guiding light and at the heart of everything she does. Maya has a deep understanding of the link between service experience and business outcomes. She is able to translate this with clarity, whilst creating an encouraging and nurturing learning environment in her training delivery. Maya's genuine and authentic spirit for service inspires and ignites others.

Catherine Baird

SVP, Cabin Crew Training, Emirates Airline

Maya held a fantastic virtual workshop around Diversity, Inclusion, and Belonging for us with participants from various origins and cultures,

Not only her powerful presence and positive energy made this session a success. She also managed to keep the participants engaged throughout the workshop with her great professionalism, knowledge, and experience. Maya created a dynamic and interactive atmosphere and valuable learnings for us all.

Romina Daghighi

Content Project Manager at LinkedIn

Maya has a sense of mastery that allows her to be in control of any challenging situation.

Her strategic thinking combined with her ability to preserve harmony in her professional relationships have earned her great respect at all levels in Emirates and Emaar. Maya's passion and compassion to continuous learning and professional development is highly evident; it had enormous contribution to moving EMAAR Retail and Entertainment Outlets to world-class operations. She never ceases to inspire and influence others at a personal and professional level.

Mirvat Abou Anni Bartman

HR Consultant, Sephora ME

My team and I worked closely with Maya for three consecutive seasons at Global Village

She designed and delivered a world class Service Excellence training program tailored for more than 2000 employees. Maya’s broad experience in the leisure and entertainment sector has added great value to our employees’ knowledge, experience, and attitude towards their various roles. Her deep understanding of the operational challenges and needs, and her ability to go down to the employees’ level to coach them directly on the job, allowed our team to get better insights on how to efficiently attend to our visitors.

Jamal Makki

Guests Administration Director at Global Village

Maya is my go-to Mentor!

Whenever I need support and advice, I make sure to reach out to her, as she is the best at it. She has been collaborating with my team for a couple of years, and on top of being a great Positive Psychology Coach, she is also an easy-going person with a great personality and amazing energy. I definitely recommend Maya!

Nisrine Bou Frem

Chief Commercial Officer

Maya has an extraordinary ability to really motivate and inspire staff

...at all levels with her training and development programs. She is a committed professional who consistently delivers much better-than-expected results and is a great asset to our company

Steve Pete

Director at Pete Leisure

Maya has an extraordinary talent to motivate people, develop teams and inject organisational values.

She has immense empathy but also a very level head to integrate organisational values, corporate, and commercial objectives. This makes Maya a very special HR-trainer-motivator leader: one with the ability to connect, excite and motivate, yet still have the soft skills of mentorship and coaching all towards a common shared set of values.

Kevin Cheong

Managing Partner, Syntegrate LLP

Maya is such an energising and engaging individual who is an expert in the field of people development and coaching.

She brings an innovative and fun approach to learning about coaching, as well as providing invaluable career advice. Maya has led sessions around tailoring your coaching practice, the manager as a coach, and coaching and diversity, keeping in touch with, and becoming a mentor for a number of our students, aiding them with their careers. We will continue to welcome Maya back!

Lucy Bolton

Chartered Psychologist & Assistant Professor in Business Psychology

Your standard of service will never be the same again.

Ready to redefine service excellence for yourself and your team? Get the Amazon #1 Bestseller now!

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about

The Author

Maya Mattar is a people-development professional, educator, and speaker.

In her [timesince date=”1/1/2003″ units=”years”] years working in the service industry, with international experience across the Middle East and Southeast Asia, Maya has helped more than 10,000 individuals develop their skills. Maya has a master’s degree in coaching psychology, and is passionate about helping individuals and organisations “change the doing by changing the viewing.”